We were tasked to create a multi ad campaign showcasing the agility of the MacFox X7 & X2 models. Working directly with the marketing team, we crafted a storyline for both bikes. One story was to show the fun side of commuting from point A to B with a capable e-bike. The second part of the campaign was to showcasing what MacFox X2 could endure.

 

So we gathered up our crew, found the perfect locations, hired a stunt rider and coordinated a multi day shoot to capture a series of video and photo deliverables for our client. All content was edited to match the existing branding and to cohesively fit within the brand's marketing plan.